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Search Engine Optimzations

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

  • Search ranking factors can be considered proxies for aspects of the user experience. Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and mobile-friendliness are important site architecture factors. The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results. Unlike paid search ads, you can’t pay search engines to get higher organic search rankings.
  • SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.
  • In addition to daily news stories from our editorial staff, Search Engine Land publishes daily articles from expert contributors that cover SEO issues mainly from an in-the-trenches perspective.Browse the SEO Channel for the most recent SEO news stories and expert columns. Sign up to receive daily email newsletter featuring a roundup of search marketing news and exclusive analysis and insights.

  • Content SEO refers to creating content that helps your web pages to rank high in the search engines. It includes everything to do with the writing and structuring of content on your website. There are three major elements you need to consider to produce content that will make your website rank well: keyword strategy, site structure and copywriting.Content SEO is important because search engines, such as Google, read your website, so the words you use on your site determine whether or not your site will rank in their results pages. Of course, your website should be well-designed, with a great user interface, and all the technical stuff that makes your site rank in Google should also be covered. But without good quality content, your site does not stand a chance in the search engines.

    • Golden Radiant is a marketing agency. We develop marketing projects, brands, websites, and audiences. We partner with organizations who want to do more, engage better and disrupt their categories.Golden Radiant brands, builds, and promotes, offering end-to-end solutions, agility in execution, and depth of specialization.
    • We offer complete packages of efficient services that we adapt to fit your company's needs.We specialize in custom web development services, hire best website development company to customize your website according to your need.Our execution services are described in more detail on our website. Many business strategy projects are long on planning but short on action.