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Help companies expand their capabilities without the added step of creating those capabilities in-house, increasing business risks by carrying extra costs/assets on the balance sheet. Companies, therefore, perform more efficiently and adapt more quickly than they would on their own. A recent Golden Radiant survey underscores this trend: more CEOs cited developing partnerships as their number-one growth strategy than any other (eclipsing new product launch, geographic expansion, and other traditionally favored strategies).
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